During this year’s Milan Design Week, we are proud to collaborate with Alberto Levi Gallery and invite visitors to step beyond the hectic heartbeat of the city into a place quieter than silence—a realm where senses are recalibrated, beauty is distilled to its purest form, and true minimalism emerges through ancient weaving techniques and tactile narratives.
At the heart of the exhibition lies HEECH (Persian for "Nothingness"), a profound philosophy rooted in Persian Sufism. It embraces the idea that creation springs from nothingness, which permeates the universe and resides within all of us. To surrender to this emptiness is to dissolve the ego and discover wisdom, beauty, and unity.
THE ART OF
EMBRACING NOTHINGNESS
IL NULLA or HEECH offers a raw, unfiltered perspective on design, stripping away the noise of superficial trends to reveal a language shaped by materiality, organic movement, and the timeless energy of human hands.
Rooted in Sufi philosophy, the exhibition explores the poetic interplay of emptiness, light, and shadow—symbols of the void essential for encountering the divine.
This minimalist yet profound approach embodies a spiritual ideology of shedding ego and worldly desires to uncover truth, unity, and inner peace. It invites those attuned to the subtle art of listening to connect with creations infused with history, spirit, and authentic meaning.
IL NULLA is a journey of transformation, from ego to essence, at the end of this journey, "Heech" awaits. But this "nothingness" is not emptiness; it is the highest form of existence. It is where the self dissolves, and absolute unity is revealed. In the silence of Heech, wholeness resides.
ALEPH
COLLECTION
The collection embodies our belief that tradition is not about preserving ashes but about keeping the fire alive. Each rug is a meditation in motion, a silent prayer woven by hand—an art both ancient and ever-renewing. Through the interplay of texture and light, our pieces tell stories of Persia’s gentle hills, vast deserts, and the dreams carried by the wind.
The colors are more than mere pigments; they are the very breath of the earth. Extracted from pomegranate peels, saffron, and walnut shells, they hold within them the warmth of the sun, the richness of the soil, and the passage of time itself. Patterns emerge like constellations in a starlit sky—fragments of memory, woven into a new yet eternal language.
